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Charlie Clark • December 20, 2022

The Bold and Beautiful Wedding Company

The Natural Evolution of a Great Wedding Planning Company

Today we will take a further look into the great company which is none other than The Bold and Beautiful Wedding Company.


The whole story started 6 years ago… This is when Gemma decided to open her own event stylist and decor hire company, mainly to help out her first company - West Country Wedding Planner.

As you will see later in this article, the amount of services that can be provided is quite varied, and it seems like they will adapt to any requirements in order to help their customers. The mentality around this business is definitely a strong point.


Based in Exeter, this company serves quite a wide geographic area, going as far up as Taunton and as far down as Cornwall, so they are all over Devon! However, they recently started doing DIY hire, meaning they can send off their great designs to any part of the country! It is therefore very important for Gemma to stay up to date with the latest trends, driving peoples orders from as far up the country as Manchester, for example.


Gemma has been a wedding planner for 17 years, so it was very natural for her to open this business to accompany her wedding planning organisation. The items sold by this company have been, and have always been, in very high demand, which explains the success in this story.


Entrepreneurship has always been in Gemma’s spirit, she was employed for a long time after leaving university but she was left with a lot of freedom to run the business by herself. It was very organic when she decided to open her own wedding planning company, and the event stylist side of things simply reflects the natural growth from ambition and hard work.

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One tough part about this type of business is the seasonality of it. Income is very seasonal and winter/cold times can sometimes be difficult for wedding planners or suppliers. Luckily, thanks to Bold and Beautiful, both companies have been able to get through these hard times and the thriving times were even better.


If there was something they would have done differently, it would have been simple: MAKE MORE! It took some time to experiment with different products and packages, but they realised that linen was by far the best seller. With this information, making lots more linen could have made the business even more successful, from the start. That being said, every business must experiment before focusing more-so on one product.

How does their work help you?

When it comes down to the products, Bold and Beautiful do all sorts: Napkins, Runners, Table Cloths, Table Centers, Chair Covers, Chair Sashes, and much more. Why not take a quick look at their website for more information: 

A great tip from Gemma for any young entrepreneur looking to be successful in any line would be to focus on the elements you are not good at. As she said “a business really thrives when you let other people do the things you are not good at, but you must recognise these things to do this”.

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